“Clear and unsentimental, this book is not about weakness or permissiveness; it’s about having a profound appreciation for who people are and what they’ve done. Real Love is the single most powerful motivator in a leader’s toolbox. This book is required reading, especially for those who love profit but have an aversion to the ‘L’ word in the workplace.”
— Ken Blanchard, author of The One Minute Manager, the best selling management book of all time

“Dr. Baer has not only isolated the critical key to full human engagement, but he has the courage to push it forward. Recognizing that human beings have essential emotional needs, we need to change how we manage all the people around us: employees, customers, and shareholders. This book provides a very deep look at how to genuinely capture and release human commitment and contribution. I really enjoyed this book.”
— Curt Coffman, author, international best selling First Break All the Rules

"Real Love in the Workplace is a refreshing alternative to leadership-by-fear-and-domination. Don’t be fooled by the title. This book is full of hard-nosed practical advice. The fact is, the world has changed such that those who do not lead in this love-based way will fail in the new economy."
Mark Joyner, author, best selling book, Simpleology

“This is the ultimate key to business success! For many years as a retail sales and training manager, I’ve looked for that magical motivational formula, but my search is finally over! If you want a retail staff that greets and serves with enthusiasm—if you want people who glow—Real Love in the Workplace will get you there.”
— Tony Hsu, Senior Manager
Nokia Academy Global, Shanghai, China

“The key points outlined in this book are practical, meaningful and beneficial to every individual who is engaged in any type of management or leadership position. I was so impressed with the easy to follow recommendations and ideas offered by the author that I am seriously considering using this book as required reading for my leadership courses. My compliments to the author.”
— Abe Bakhsheshy, Ph.D., Professor, David Eccles School of Business, University of Utah

“With today’s globalized landscape in business and education, the only way to be truly competitive is through fostering environments of innovation and collaboration. We also live in a knowledge economy where the most valuable asset of any business is the people who work there. Real Love in the Workplace powerfully outlines what those people need most, and I'm confident that any leader in business or education that really applies the principles in this book will be surprised not only by how much success it yields in their bottom line, but also by how much more they enjoy the process.”
— P. Clint Rogers, PhD, Rollins Center for eBusiness, Marriott School, Brigham Young University

“Although I was a successful entrepreneur and alumnus of one of the country’s top graduate business schools, it wasn’t until I read Real Love in the Workplace that I learned what people want most. These principles have revised our policies and procedures, greatly reduced stress for everyone, and made management easy. People now admit their mistakes freely and learn from them, instead of hiding them because they’re afraid of being criticized and attacked. Our entire corporate culture has changed.”
— Mark Aspenson, Executive Director,
Visiting Angels Living Assistance Services

“Greg Baer’s Real Love in the Workplace is a valuable contribution to understanding the intense interpersonal nature of successful leadership. He clearly communicates that great managers, after all is said and done, really just care for people. I recommend this book for every manager's bookshelf who wishes to expand his or her repertoire of skills in leading people.”
— Detlev Suderow, former Senior Vice President of Human Resources, FLIR Systems, now Adjunct Professor and Executive-in-Residence, Brandeis University, International Business School

“I’ve been a motivational speaker and corporate consultant for more than twenty years, and I rarely find a book that I believe has practical value in the workplace, but Real Love in the Workplace has blown me away!! I was so surprised at the excellent examples of how to apply these powerful principles in ways that everyone can understand. I don’t give such compliments easily, but I highly recommend that everyone read this wonderful book.”
— Evelyn Rice, President, Rice and Associates

“This book has impressed me deeply. In a plain and practical way, Dr. Baer has given us what we all need to significantly improve our lives and our businesses. I’ve been sharing this with everyone I know.”
— Michael Joseph Cortese, Senior Information Officer, The World Bank Group

“Dr. Baer shows real courage talking openly about a subject that is taboo for many. It is a real contribution and full of heart.”
— Dr. Scott C. Hammond, Assistant Vice President for Academic Affairs, Utah Valley University

“Real Love in the Workplace goes straight to the heart of the most basic reasons that conflict exists today—a lack of unconditional acceptance of who we are as individuals. Once again, Greg Baer teaches us how to apply the basic principles of Real Love to everyday situations in the workplace with miraculous results. When you change your perspective, closed doors fly open and things get done. Who knew it could be so simple?”
— Carol LeMaster, Healthcare IT Practice Manager, Advantage Professionals, Scottsdale, AZ

“Creating an environment where employees feel valued and appreciated and where they love their jobs is the backbone of a successful company. The principles of Real Love in the Workplace have made a powerful contribution to the tremendous growth and success of my company, not only in profitability and productivity, but in overall operations and employee retention. These principles easily apply to employees and customers alike. I highly recommend this book!”
— Jodi Floyd, President, Optimal Translation and Transportation, Inc., Altamonte Springs, Florida

“Over the years, I’ve often felt frustrated and helpless in dealing with difficult people at work, and all those professional trainings I attended didn’t seem to help either. But in Real Love in the Workplace, I finally learned what all human beings need, and I learned how to deal with my own frustration and anger. With an understanding of Real Love, we really can make a difference everywhere we go. This book is life changing, a must for anyone who has ever thought that their co-workers, managers, or customers ‘caused’ their unhappiness at work. I’ll be using these principles for the rest of my life.”
— Heather Zidell, Director of Sales, 24/7 Real Media

“This book is the entire key to working with people. Everyone in the corporate world needs to read and understand these principles. Everywhere I look, I can now see how Real Love impacts the bottom line in the company, and isn’t that what we’re trying to do?”
— Alan Ferguson, Branch Manager, Moore’s Electrical and Mechanical Construction, Inc.

“I had not previously understood how essential business management was to running a church, so my shortcomings were causing problems right and left. Real Love in the Workplace has helped me attain an entirely new level of leadership in business and in my ministry. I use these principles every day. It has been life changing.”
— Michele Whittington, senior minister, Creative Living Fellowship, Phoenix, Arizona

Download a chapter from the book:

Real Love in the Workplace
Chapter 1